Endurance

True Protein Bar

  • 100% natural whole foods
  • High protein content 
  • Ultimate on-the-go snack
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12 serves

True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar
True Protein Bar

Delicious Natural Protein Bar

Combining 100% natural whole foods with a well-rounded blend of grass-fed whey and bovine collagen, the TRUE PROTEIN BAR was four years in the making to deliver the tastiest high-protein bar on the market, packed with flavour and nutritional benefits.

High in Protein

Our TRUE PROTEIN BAR boasts a high protein content per serving, derived from a well-balanced blend of collagen and whey protein concentrate to support lean muscle growth and post-workout recovery.

Whole Food Ingredients

The TRUE PROTEIN BAR contains a unique blend of clean, healthy whole foods including almonds, dates, chia seeds and Himalayan pink salt for the perfect flavour, texture and nutritional benefits.

Complete Amino Acid Profile

The TRUE PROTEIN BAR includes both whey protein concentrate and collagen to provide a complete amino acid profile vital for functions including muscle protein synthesis, tissue repair and nutrient absorption.

Good for the Gut

Made from both soluble and insoluble fibre, the TRUE PROTEIN BAR will help keep your digestive system healthy and leave you feeling fuller for longer.

Premium Flavour

Not all protein bars are made equal, which is why we took four years to develop ours. We have tried, tested and perfected a recipe that is as delicious as it is nutritious, boasting a soft, chewy texture and rich taste.

Convenient Snack

Whether you want a post-workout snack or mid-afternoon pick-me-up, the TRUE PROTEIN BAR is the ultimate on-the-go healthy treat, individually wrapped for your convenience.

Are True Protein Bars HASTA certified? Yes our Protein Bars are HASTA certified.

Reviews + Questions

Reviews + Questions

Customer Reviews
4.9 Based on 1,114 Reviews
5 ★
92% 
1025
4 ★
6% 
64
3 ★
1% 
16
2 ★
0% 
5
1 ★
1% 
7
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SR
28/07/2025
Stephanie R.
Australia

Delicious and filling!

Love this as an afternoon snack, post workout or for an on the go snack. They’re delicious and filling. Love the rich chocolate, cookies and cream and choc peanut butter.

KR
27/07/2025
Kylie R.
Australia

Not bad but not my favourite

Filling and nutritious. I prefer the mint flavour however so probably wont get these ones again

J
27/07/2025
Jarryd
Australia
I recommend this product

Choc mint protein bars

The bars taste great and my 16yo son has been chewing through them as a school snack to help his gains. He really loves them.

LS
27/07/2025
Louis S.
Australia

Love these!

Super convenient for when on the run and minimal time to prep a meal or to fill the gap between meals.

NK
27/07/2025
Nadia K.
Australia

Healthy and delicious

Love that these protein bars are all natural, no artificial sweeteners or additives. They’re high in fibre and protein which keeps me feeling full and satisfied. They also taste great!

FAQs

FAQs

What are the benefits of True Protein Bars?

 

  • 100% natural with general health benefits - nothing artificial, no added sugar
  • Super high in protein - between 14.3 and 18g of protein per bar depending on the flavour
  • Full ingredients list available with benefits of each ingredient
  • Available in 6 mouth-watering flavours
  • Features non-GMO and certified organic ingredients wherever possible
  • True only uses the best quality raw ingredients, including New Zealand-produced whey, sourced from around the world

 

When is the best time to eat a True Protein Bar?

True Protein Bars are super convenient and can easily be thrown into your bag to consume at any time throughout the day. Whether that is a quick breakfast on the go, a snack to tide you over, a pre or post workout protein fix or to satisfy your afternoon sweet tooth, our True Protein Bars are great.

Who should consider purchasing True Protein Bars?

True Protein Bars are a great, nutritious addition to anyone's diet. Whether you're an avid gym-goer or you're just trying to up your protein intake, these bars are a perfect option to buy online. Keep in mind, however, that these bars are not suitable for vegans or vegetarians. True Protein Bars offer a great alternative for those who do not enjoy protein powders or find shakes inconvenient. With each flavour packing in over 14g protein per bar, they are a no-brainer when it comes to upping your intake on the go.

How are True Protein Bars different?

A lot of protein bars tend to be high in sugar and made with unwanted artificial ingredients, while most all natural bars end up tasting awful. The True Protein Bars are full of wholefoods that will fill your body with goodness all while tasting great and making sure you get that protein fix.

Are True Protein Bars good for weight loss or weight gain?

Protein bars can help with both weight loss and weight gain! Protein bars help with weight loss as they fill you up with healthy wholefoods, curbing your appetite and preventing you from overeating. On the other hand, True Protein Bars are calorie-dense, with around 230 calories per bar. They can be consumed between meals to increase your calorie intake which can promote healthy weight gain.

Are True Protein Bars high in sugar?

The True Protein Bars contain no added sugar, with only 7.4-8.4g of sugar per bar, which comes purely from dates. The amount of sugar depends on the flavour, yet all bars are similar in sugar content.

Is a True Protein Bar good for you?

True Protein Bars are made from 100% natural whole foods. The bars are sweetened only with fibre-rich dates with no added sugar, and provides you with a number of vitamins, minerals, nutrients and of course, protein. This is just one of the reasons why True Protein Bars are one of Australia's favourite protein snacks.

Are they suitable for vegans and vegetarians?

True Protein Bars are not suitable for vegans or vegetarians as they contain Whey Protein Concentrate which is a component of dairy milk and hydrolysed collagen derived from bovine.

What is the shelf life?

True Protein Bars should be stored in a cool, dry place. Check the individual wrapping for the exact best before date.

Are True Protein Bars halal suitable?

All Protein Bar flavours are halal suitable.

Are True Protein Bars suitable for a keto diet?

A ketogenic diet generally involves limiting daily carbohydrate intake to around 30–50 grams. True Protein Bars contain 8g - 10g of carbs per serve, which may contribute significantly to your daily carb limit and might not align with a strict keto diet. However, whether it fits into your lifestyle depends on your total daily carb intake and other food choices. For those using therapeutic carbohydrate reduction for medical purposes, we recommend seeking advice from a healthcare professional.

Are True Protein Bars HASTA certified?

Yes our Protein Bars are HASTA certified.

Suggested Use

Enjoy up to two bars per day as part of a healthy balanced diet. True Protein recommends as a guideline consuming 1.5g-2g protein per kilogram of body weight. This recommendation is based on the assumption that your goals are to build lean muscle mass and enhance post-workout recovery. For example, a person that weighs 80kg can consume approx. 120g-160g of protein per day. We recommend that you fulfill this quota through a combination of whole foods and protein supplementation..

Features

Features

Made in Australia
Nothing Artificial
No added sugar
Gluten-free
Nutritionals

Nutritionals

Ingredients:

Ingredients

Rich Chocolate: Organic soluble fibre (Tapioca IMO), Dates, Raw almond, Whey protein concentrate (Milk), Hydrolysed bovine collagen, Roasted almond paste, Tahini (Ground sesame seeds), Natural cocoa powder, Chia seeds, Natural flavours, Organic virgin coconut oil, Himalayan pink rock salt.

Allergens 

Made on equipment that manufactures products containing: Peanut, cashew, hazelnut, pecan, walnut, pistachio, macadamia, pine nut, soy, lupin, sulphites.
Product may contain occasional shell or pit pieces.

Nutritional Information:

RICH CHOCOLATE PER 63G SERVE PER 100G
Energy  951kJ (227 Cal) 1510kJ (361 Cal)
Protein  17.2g 27.3g
Gluten nil detected nil detected
Fat, total  10.1g 16.0g 
- Saturated 1.5g 2.4g
Carbohydrate 8.5g 13.5g
- Sugars 7.6g 12.0g
Dietary Fibre  11.4g 18.1g
Sodium  84mg 134mg